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Batiste in the Women’s Race: sport, strength and women’s unity
The Women’s Race has become an essential event that celebrates solidarity, energy and determination of thousands of women across Spain. Throughout 2025, Batiste Dry Shampoo wanted to be present as a sponsor in the nine cities of the circuit — from Gran Canaria to Seville — supporting an event that goes far beyond sport and has established itself as a true social movement.
For Batiste, being part of this initiative is a way of delivering a key message to its consumers: sport means health, confidence and community. The brand thus accompanies women in one of the most important events of the year, promoting an active lifestyle and sharing this spirit of unity and achievement.
In the upcoming Barcelona edition, Batiste will be present at the Runner’s Expo, where activities and experiences will be offered to enjoy and experience the event from the inside.
In line with this commitment to be by women’s side in their daily lives and offer solutions that make their routine easier, Batiste reminds everyone why its dry shampoo has become a must‑have for those seeking practicality, freshness and style anytime, anywhere. Because those who train know that every minute counts, and feeling good after a running session or an intense workout makes all the difference.
Batiste Dry Shampoo, your ally after training
All runners will receive a sample of Batiste Original Dry Shampoo 50 ml, perfect to carry in your gym backpack or running bag. Compact, lightweight and always ready to use, it is the perfect ally to keep your hair fresh and voluminous without taking up extra space.
Training, working, socializing… and repeat. The pace is intense, but that doesn’t mean giving up feeling good. After a spinning session or an early‑morning run, Batiste refreshes the hair and brings back vitality in just 1 minute: shake, spray from 30 cm onto the roots, massage with your fingertips and brush. Easy, fast and effective to keep going with your day without stopping.
After an outdoor run or finishing a quick class before heading to the office, you may not always have immediate access to a shower. That’s where Batiste makes the difference: it refreshes the hair without water and anywhere, giving it instant freshness and volume. Plus, thanks to its wide range of fragrances, you can choose the one that suits you best to feel fabulous at all times.
And now… get ready to experience it in person. We’ll see you from November 14 to 16 in Barcelona. Come visit us at the Runner’s Expo and get a surprise gift!
