The Madrid Women’s Race will once again be a meeting point this year for thousands of runners who share the same goal: taking care of themselves, enjoying sport and moving forward together. In this edition, Ahorramas will be actively present before and during the race, reinforcing its commitment to healthy habits and sport as a driver of well-being. This action falls within its ‘Feeding the Future’ commitment.

In the days leading up to the race, the company will have its own stand at the Women’s Expo. There, Ahorramas will offer a hoop-shooting game, where runners can test their aim and win brand merchandising, as well as enjoy fresh fruit, one of the key pillars of a healthy and balanced diet.

Ahorramas’ commitment will also be present on race day, when the company presents one of the awards to the winners, joining in the recognition of the effort, perseverance and spirit of achievement that define this sporting event.

Much more than a race: sport as a way to take care of ourselves

The presence of Ahorramas in the Women’s Race is not an isolated action, but the reflection of a solid and coherent strategy to support sport and an active lifestyle.

For years, Ahorramas has promoted initiatives that encourage grassroots sport, convinced that physical activity is key to developing values such as effort, teamwork and personal improvement. A commitment that is reflected in its support for the Madrid Basketball Federation, lending its name to the ‘Liga Ahorramas’ competitions, in which thousands of young people participate every year.

This commitment is further strengthened by its long-standing relationship with Movistar Estudiantes, a club Ahorramas has sponsored since 2005 and with which it celebrated its 20th anniversary last year. Two decades of collaboration that reflect a stable commitment to basketball, sport in Madrid and the values they share.

This commitment to sport also extends to the running community, with Ahorramas’ presence in some of the most iconic races in the Madrid calendar, such as the Corporate Race, the Madrid Half Marathon and the Women’s Race, events that share the same philosophy: taking better care of ourselves, moving more and doing it together.

Nourishing the present and the future

Nutrition and sport go hand in hand in Ahorramas’ DNA. That is why the company works every day to offer in its stores a wide selection of fresh products, key to a balanced diet that provides the energy needed both for athletes and for those seeking to feel better in their daily lives.

Ahorramas is committed to the present and the future, to a more active, healthier and more conscious way of living, in which sport and good nutrition are essential allies.